Text Mining
Text mining - a new tool in corporate PR
Text mining is a powerful new way to manage corporate reputation by tracking developing trends in media. Like data mining, which manipulates information in databases to identify trends and opportunities, text mining scans the world of written text communication looking for discernable patterns and trends. In the world of reputation management, text mining enables enterprises to measure subtle differences and changes in language that may indicate a change in the way an organization is viewed by a specific audience. It's a complicated and sophisticated field of research, but PR managers tracking their corporate reputation can accomplish a great deal with Dow Jones on their side.
Text mining is made easy with Dow Jones
Dow Jones is a world leader in providing business intelligence to organizations and enabling its effective use. Dow Jones Insight™ incorporates text mining technology that organizations can use in measuring and evaluating public and media exposure. Dow Jones's solutions make use of the most advanced strategies for mining a rapidly expanding universe of text in print, broadcast, Web sites and blogs. Factiva Insight applications are easy to use and provide the kind of graphic visualizations that make it easy to absorb and understand results.
Dow Jones Insight - text mining in action
Dow Jones Insight combines trusted content, sophisticated text mining methodologies and rich visualization technologies into a powerful reputation intelligence solution. The experts in Dow Jones's Reputation Lab™ custom-configure research strategies for mining Dow Jones's vast collection of text sources. Results are viewed in flexible, user-defined dashboards where key performance indicators can be tracked, trends monitored over time, and results compared to critical business metrics.
Learn more about text mining with Dow Jones.
Text mining is a powerful new way to manage corporate reputation by tracking developing trends in media. Like data mining, which manipulates information in databases to identify trends and opportunities, text mining scans the world of written text communication looking for discernable patterns and trends. In the world of reputation management, text mining enables enterprises to measure subtle differences and changes in language that may indicate a change in the way an organization is viewed by a specific audience. It's a complicated and sophisticated field of research, but PR managers tracking their corporate reputation can accomplish a great deal with Dow Jones on their side.
Text mining is made easy with Dow Jones
Dow Jones is a world leader in providing business intelligence to organizations and enabling its effective use. Dow Jones Insight™ incorporates text mining technology that organizations can use in measuring and evaluating public and media exposure. Dow Jones's solutions make use of the most advanced strategies for mining a rapidly expanding universe of text in print, broadcast, Web sites and blogs. Factiva Insight applications are easy to use and provide the kind of graphic visualizations that make it easy to absorb and understand results.
Dow Jones Insight - text mining in action
Dow Jones Insight combines trusted content, sophisticated text mining methodologies and rich visualization technologies into a powerful reputation intelligence solution. The experts in Dow Jones's Reputation Lab™ custom-configure research strategies for mining Dow Jones's vast collection of text sources. Results are viewed in flexible, user-defined dashboards where key performance indicators can be tracked, trends monitored over time, and results compared to critical business metrics.
Learn more about text mining with Dow Jones.
